FOLLOWING 18 months of planning and development, Arsenal and Puma revealed the football club’s new kit for the 2014/15 season at a global launch in Singapore.
Three jersey were unveiled and inspired by the values identified by Puma as the foundation of Arsenal Football Club — Future, Forever and Victorious.
Just hours after a water projection spectacle on the River Thames in London, the club’s home, away and cup kits were showcased on the island state.
Former Arsenal defender and England captain Sol Campbell was on hand to kick off the launch and he said he was impressed by the results of the collaboration.
“Puma did a good job consulting with the people in Arsenal for the kit, which keeps with the traditions of the club and respect for Arsenal’s history, especially with the ‘Forever’ kit.
“The design makes a difference to the players – you’ve definitely got to look smart on the pitch,” Campbell added.
The home kit retains the classic red and white Arsenal colours that first appeared in 1933 — representing ‘Forever’ and symbolising the importance of the community and belonging to both the club and its loyal fans.
The inspiration continues with the away jersey. ‘Victorious’ is designed using the yellow and blue away colours that represent the excellence highlighted by the Gunners’ victories away from home.
Meanwhile, in looking towards the ‘Future’ – which represents the club’s style of taking in and developing players from young, the cup shirt combines diagonal blue stripes with a twist of lime green for a fresh and youthful look.
The home and away replica kit and a full collection of fan wear are now available for purchase, while the cup kit will hit the market on Aug 14.
Puma’s global head of team sport apparel Sebastien Thiney said one of the main goals when they started work on the concept was to deliver a complete story with the new kit.
“A sense of community and belonging among Gooners is represented by the easily recognised red body and white sleeves — being ‘Forever’ Arsenal.
“For Victorious, the inspiration came from the game at the end of the 1989 season, a few weeks after the Hillsborough tragedy.
“Arsenal players came onto the Anfield pitch with flowers and handed them to the Liverpool fans.
“That class act was followed by the team’s excellence in winning the deciding match of the 1989 league title,” Thiney added.
Puma Southeast Asia general manager Miguel Andrade said the partnership was formed not only because Arsenal was a world-class team, but also because the values found in the team were present within Puma.
“Arsenal is innovative much like Puma. For example, we were the first brand that invented screw-in studs on boots.
“Arsenal has also been innovative in many ways, It was, for example, the first club to use floodlights that allowed players to play and train at night,” Andrade added.
“It’s a great collaboration and partnership between two icons with the same mentality, which is what probably brought them together,” said Campbell.
“To me, for the future, that is what it’s got to be.
“To be innovative together and becoming stronger.”
Ten supporters of the Arsenal Malaysia fan club were invited by Puma to the launch. Among them was the fan club’s president Azman Shah.
“My personal favourite is the ‘Victorious’ away jersey, but as a whole, the design of the kit is a refreshing departure from the past designs,” noted Azman.
“Meeting Sol Campbell, one of “The Invincibles”, was also a dream come true for all of us.
“It was a good chance for us to catch up with our friends from the Singapore Arsenal supporters club.” he added.
Campbell also took time out to meet budding footballers at the JSSL Arsenal Soccer School, who are participating in the Gothia Youth World Cup in Sweden.