It IS not easy being a pioneer. It takes a lot of effort and time to educate the market about your products and, sometimes, it may not be a profitable venture.
But, Dr Nasir Azudin, Aezach Abdul Rashi, Noorliza Noordin and Ahmad Suhaimie Noor, the co-founders of Malaysia’s first bread premix manufacturer, Golden Republic (M) Sdn Bhd, know that being pioneers is a necessary step to introduce innovation into the Malaysia’s bakery industry.
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