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Friday, 9 May 2014

Enriching lives of the blind

L’occitane representatives observe a blind trainee as she learns to iron at MAB Ipoh.

L’occitane representatives observe a blind trainee as she learns to iron at MAB Ipoh.

THIS year marks the fifth year of L’occitane Malaysia’s support towards the Malaysian Association for the Blind (MAB).

Since 2009, L’occitane has been working closely with MAB, staying true to the essence of the brand’s global charity foundation, L’occitane Foundation, which is dedicated to fighting avoidable blindness in developing countries.

More than 300 million people in the world are blind or visually-impaired. In fact a staggering 80% of blindness is avoidable.

L’occitane Malaysia has raised RM166,258 on behalf of MAB over the years.

The fundraising drive this year was held from November 2013 to February this year, where the public could buy limited-edition collectible Pure Mini Shea Butter at RM33.

A total 1,250 pieces of it were sold, bringing the total amount of funds raised to RM40,000.

This year also marks a new beginning for L’occitane Malaysia as it had branched out to help St Nicholas’ Home in Penang.

Founded in 1926, the home is dedicated to help blind and visually-impaired residents.

L’occitane Malaysia’s contribution of RM42,258 (RM20,000 from the sales of local charity initiative and RM22,258 subsidised by L’occitane Foundation France) to MAB for its 2013/2014 fundraising initiative comes in the form of the Daily Living Skills Project, where the funds were channelled to the Kinta Valley Centre in Ipoh Branch.

The project involved the setting up of a kitchen and bedroom equipped with educational tools, so that the visually-impaired could learn basic domestic skills in a realistic environment so they are able to live independently.

L’occitane Malaysia public relations manager Clarance Boo said, “The journey of this five-year partnership with MAB has given us the opportunity to meet and work with an amazing group of people.

“We hope to expand and grow MAB’s Kinta Valley Centre and St Nicholas’ Home so that the visually-impaired can lead normal and fulfilling lives.”

A total of RM20,000 was donated to the home to furnish Taska OKU St Nicholas with educational-related toys which are used to develop children’s psychomotor, cognitive and social skills to the best optimum level possible.

St Nicholas Home executive director Daniel Soon thanked L’occitane Malaysia for allowing the children to lead normal lives.

L’occitane Malaysia director Tan Seong Teck, during his recent visit to St Nicholas’ Home, said the company was dedicated to sustainable development, eco-consciousness, and support towards the betterment of society.

“By helping to create awareness and raise funds on behalf of the visually-impaired, we’re able to provide them with more opportunities to improve their lives,” he added.

Tags / Keywords: Central Region , Family Community , a


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