THE “Petrol Crazy” campaign offering petrol as prize started off with a bang on Monday.
It saw many Red FM and Suria FM listeners rushing to two petrol stations to claim their free petrol after being given a password on air.
Under the campaign, launched by Petron Malaysia and airline company Firefly, listeners of the two radio stations could win up to RM100 worth of ‘Blaze’ 97RON fuel between Feb 17 and 28.
Two selected Petron stations nationwide will be selected each day, with its locations to be revealed on air three times a day.
Each day, listeners would have to tune in to either Red FM or Suria FM to listen for the secret password which they need to redeem the petrol.
They then have to drive to the said Petron stations to redeem RM50 worth of petrol.
Firefly customers who have purchased any of their flight tickets during the campaign period will be eligible to receive RM100 worth of petrol with each password.
Only one name per booking number is eligible for the reward during the redemption period.
Each day’s password would be valid for either one hour after it is given, or until each Petron station runs out of their daily quota, whichever came first.
The first password was given on Monday, and radio listeners soon turned up at one of the competing Petron stations in Sunway.
As the first winner drove in, she was greeted by photographers and reporters. Minutes later, other listeners turned up eager to cash in on the free fuel offer.
The nationwide promotional campaign is being funded by Petron, Firefly, and the Star Radio Group, and is set to cost RM72,000.
“This is our first foray into a partnership with a petrol company. It will be interesting to see what it’s like giving out free petrol,” said Firefly chief executive officer Ignatius Ong.
Star Radio Group chairman Datuk Borhanuddin Osman said the campaign was about combining new and fresh companies.
“So, happy filling, happy flying, and happy listening!” he said