ADIDAS Malaysia recently unveiled the Energy Boost — a pair of running shoes from its new Energy Running segment that features Boost, a trademarked revolutionary cushioning innovation touted to provide the ultimate running experience.
“The foundation of the Boost innovation is centred on its new cushioning material, which not only provides the highest energy return in the running industry, but also holds its performance in almost any condition at unparalleled levels,” said Adidas Malaysia brand communications and sports marketing manager Bryan Gee.