Brewery sets up Tree of Abundance at temple for Chinese New Year


THE Nine Emperor Gods Temple in Ampang shimmered with gold as Carlsberg Malaysia began the Lunar New Year with the unveiling of a one-of-a-kind 16ft high “Tree of Abundance” at the launch of its Chinese New Year (CNY) national campaign recently.

Inspired by the money tree plant, which is said to bring good fortune, the towering, golden-hued Carlsberg ‘Tree of Abundance’ symbolised the brand’s 2013 CNY theme ‘May your prosperity reach new heights this Chinese New Year’.

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