THE baked goods market in Malaysia is a dynamic and fast moving industry. It is not uncommon to see a number of bakeries closing their doors while a few more mushroom in an area.
Bakery suppliers can include conventional stand-alone bakeries, commercial bakeries producing baked goods en masse for retail outlets, bakery counters, cafés and stalls in shopping malls, baked goods and pastry wholesalers who supply both mixes and completed goods and home-based bakers providing artisanal and handmade breads and cakes.
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