The ‘kampung’ phenomenon

Datuk Seri Hasmiza Othman, the brains behind Vida Beauty, may come across as all flamboyance and flash, but she knows what she wants and how to go about getting it. ZIEMAN talks to the eccentric but shrewd businesswoman.

NOBODY bats an eye anymore at businesswoman Datuk Seri Hasmiza Othman, a.k.a Datuk Seri Vida, and her ostentatious habit of wearing diamond-studded tiaras, the flaunting of her wealth or her flamboyant lifestyle.