Tapping a network for expansion

Working together: Shahreen (right) with Ch’ng (left) and Chink. Shahreen is heartened by the successes of local SMEs that work with Matrade.

LOCAL companies have been urged to go abroad. Malaysia is too small a market, they say.

But going abroad is not always easy. Different markets have different requirements, different culture and different expectations and maneuvering through those differences can be quite a handful.