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Leveraging its strength in providing ICT solutions


Goh (centre) and his team. Lesoshoppe Malaysia has a workforce of about 40 people in the Malaysian headquarters and has an associate company in Thailand.

Goh (centre) and his team. Lesoshoppe Malaysia has a workforce of about 40 people in the Malaysian headquarters and has an associate company in Thailand.

ONE of the greatest advantages of having a business on a cloud-based system is that you can have the world’s market at your fingertips.

Within two years of launching its Supply Chain Management (SCM) solutions, Lesoshoppe Sdn Bhd has swiftly entered the markets of 13 countries including Singapore, Thailand, India and China.

The company’s strength lies in providing ICT solutions for the test and measuring equipment (TME) industry, with focus on SCM and Business Process Outsourcing (BPO) systems.

According to managing director Andy Goh, Lesoshoppe remains the only local player in the market to provide systems solution of this sort.

 

“So far, only bigger MNCs (multi-national corporations) have similar systems. While there are other players within the TME industry, many are run traditionally, through (physical) trade.”

With the SCM system, the company is able to take care of all value-added points, from manufacturing all the way to customers.

“Our software takes care of a lot of things based on a number of modules.

“This includes a customer service call centre system, enquiry processing system, customer relationship management database system, warranty management service system as well as a web-based portal,” said Goh.

Through the company’s IT platform, Goh added that they are able to successfully offer solutions, and facilitate global and regional trade between their suppliers and customers.

These end-to-end solutions cover details such as cataloguing product information, placing and completing sales orders and product delivery as well as SCM support services such as pricing management, after-sales technical assistance, product training, inventory management and warranty management.

“In a gist, we connect our principals with the mass market through a system that’s accessible throughout the world,” Goh noted.

Lesoshoppe’s suppliers are mainly located in the United States, Germany and Japan while the customers are spread across the 13 countries.

To-date, it handles about 30 brands and carries thousands of TMEs from its principals.

Lesoshoppe regularly takes part in trade fairs to present the latest innovations and brands in the test and measuring equipment industry.
Lesoshoppe regularly takes part in trade fairs to present the latest innovations and brands in the test and measuring equipment industry.

“Our diversified product offerings cater to many test and measurement applications across multiple end-user industries, which ensures that we remain relevant to end-user needs and deliver products they require across numerous functions.

“As such, the wide range of our end-user base allows us to diversify our operational risks, as we are not reliant on any particular end-user industry,” he explained.

Lesoshoppe enjoys a healthy profit margin with the high utilisation of automation and ICT via its trade portal www.lesoshoppe.com, SCM solutions and other business tools.

The company has been experiencing steady profit and revenue growth since its inception in 2011.

The company also holds product seminars on the latest innovations for its end users.
The company also holds product seminars on the latest innovations for its end users.

In the future, the IT platform will continue to provide a strong operation backbone for the MSC-status Lesoshoppe.

“The flexibility and scalability of the platform enable us to continuously enhance and upgrade the features and its functionalities to support future expansion plans,” said Goh.

Looking forward, he said Lesoshoppe’s venture into e-commerce is already in the pipeline.

“We’re pushing towards digitalisation; the Internet is changing every part of our work and life.

“You have online shopping giants such as Amazon and Alibaba, and this is what Malaysia is heading towards,” expressed Goh.

He said Lesoshoppe could push the same concept in the TME market.

Goh showing the silver award that Lesoshoppe clinched for Best Innovation (up to RM25mil category) at the Star Outstanding Business Awards 2016.
Goh showing the silver award that Lesoshoppe clinched for Best Innovation (up to RM25mil category) at the Star Outstanding Business Awards 2016.

“In the past, it was very difficult to expand businesses overseas, but with e-commerce, you can now expand everywhere in a short span of time.

“That’s what being borderless is all about,” Goh emphasised.

Lesoshoppe Malaysia has a workforce of about 40 people who have experience in the fields of science, engineering, test and measurement, as well as IT.

It also has a dedicated research and development (R&D) team to develop and commercialise its IT solutions in SCM, the trade portal as well as other business tools.

Since 2011, the company has been expanding its R&D department to meet the challenges in software system development and programming to ensure the sustainability of its innovations.

Its efforts were recognised when they won a silver award for Best Innovation (up to RM25mil category) at the Star Outstanding Business Awards 2016.

Lesoshoppe’s headquarters is located in Shah Alam with an associate office in Thailand, through its associate company Lesoshoppe Thailand Co Ltd.

Central Region , SOBA , SCM , TME , Lesoshoppe Malaysia

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