Tapping the e-commerce growth

Looking at growth: Kim is confident 11street will achieve its growth targets this year.

WITH consumer sentiment expected to improve over the coming quarters, e-commerce marketplace 11street is eyeing a 70% growth in gross merchandise value (GMV) in Malaysia for 2017.

“Previously, the market was affected by the overall slower economy in Malaysia and consumers were limited by budget. But the market is improving and moving forward, we will grow better than the previous quarters,” says 11street chief executive officer Hoseok Kim.