All in the family: Chua (middle) and his wife, Elaine (second from left), paved the way for their children (from left), sales and marketing director William, food technologist Yi Wen and Wilson, to join the business.
Family support gives homegrown business a boost
PEOPLE say entrepreneurship is a lonely journey but Brilliant Fruit Cordial Enterprise Sdn Bhd director Chua Eng Hoe has never been lonely as an entrepreneur. This is because Chua, 73, has always had the backing of his family.
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