Everyone’s got to eat, right?


Phoon makes many types of organic noodles at his factory at the Sepang Industrial Park. — PHOTOS: BRIAN MOH & LIM WING HOOI/TheStar

When his construction business went bust in 1997, Phoon Yih Pyng decided he would go into a business that was recession-proof. That is to say, food. Today, he’s a successful noodle-maker producing tonnes of noodles every month. LIM WING HOOI has the story.

WHEN you’re running a business, you need to be decisive and adaptable to survive. If you hit what seems like a dead end, what are you going to do? Fold, forge on or improvise?

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