Reflecting on brand’s past, present, future

Linder and Strijd, who created her own model for the new Rainflower timepiece via the #CreateYourMido campaign.

AFTER stopovers in Shanghai, Taipei and Mexico City, among others, Swiss watch brand Mido celebrated its 100th anniversary in Singapore with the theme “Past, present, future”.

On Nov 22, at the ArtScience Museum at Marina Bay Sands, Mido chief executive officer Franz Linder welcomed his guests to the evening party which paid tribute to women, presenting the historic models that the brand had created for them since its inception in 1918.