Petronas Dagangan Bhd (PDB) is awarding three points instead of one for every litre of petrol purchased by its Mesra cardmembers as it looks to strike a win-win situation with customers. - Filepic
PETRONAS Dagangan Bhd (PDB) has revised its Mesra card loyalty point structure, awarding three points instead of one for every litre of fuel purchase.
PDB’s Head of Retail Business Aadrin Azly said their aim was to find a balance and strike a win-win relationship.
“Today’s cost of living has become increasingly challenging. Nevertheless, our customers still have to set aside a monthly budget to tank up their vehicles," said .
"While we can’t offer them free fuel, we are looking at ways than can help cushion the impact of rising cost on them. This new point structure is one of the ways, as we believe it will provide them with greater savings, where they can redeem points in a faster and more convenient manner, at any of our over 1,000 stations nationwide," he said.
He said the company wanted to help customers cushion the impact by offering instant and real benefits.
Currently the highest value being offered in the fuel retail market, Mesra points accumulated can be used to redeem fuel, which definitely helps drivers to save more as they spend.
Mesra card members can also choose to utilise the points earned to redeem items from PDB's convenience stores, Kedai Mesra.
“Additionally, we have many rewarding programmes and campaigns in place running all-year long. These are initiatives have been specifically designed to meet the lifestyle needs of our customers, beyond our offerings at the station," said Aadrin.
In addition to earning points faster, Mesra card members would also be able to enjoy exclusive promotion and offerings tailored specifically for them, all year round, he added.
The latest promotion being the Fueling Prosperity where 9,000 prizes were given away in the form of Petronas Gift Card and Mesra loyalty points between Feb 12 and March 15.
As part of its initiative in rethinking loyalty, the company promised to keep the reward momentum going with more promotion activities so that customers were rewarded all year round.
Beginning March 19, customers who fill their tanks up a minimum of RM40 PETRONAS Primax will receive RM1 for any purchase made at Kedai Mesra.
The March Mania campaign will last until March 25.
PDB also upped its game by being the first in the industry to offer personal accident insurance coverage for its members via a collaboration with Shieldcard Holdings Sdn Bhd and Zurich General Insurance Malaysia Bhd.
Mesra card members can enjoy the Mesra Personal Accident (PA) Plan at only 100 Mesra points (RM1) monthly, when they spend a minimum of RM100 per month at any PETRONAS station nationwide.
The worldwide 24/7 protection, being offered in both conventional and Takaful options, covers up to RM50,000 in the event of an unfortunate death or permanent disablement.
“Road safety is naturally of highest concern as accidents can happen anytime, anywhere especially on the road where it is always riskier. And it is this caution for the unforeseen circumstances that insurance coverage has increasingly become a necessity, and in tandem, escalated the premium cost over the years, said Aadrin.
"Through our partnership with Shieldcard and Zurich, our customers do not need to fork out a large sum of money for the premium, but only a mere RM1 per month, or 100 Mesra points, which I believe they can easily earn through their weekly refueling at our stations, more so with the recent revision of our loyalty point structure,” he explained.
Aadrin added that PDB aimed to ramp up its reward programme to include daily, weekly, monthly and yearly rewards that suits its customers’ lifestyle, including by offering things like discounts on daily gym usage, weekly dining out or movie dates, monthly telco bills and even yearly travel deals.
To take loyalty a notch higher, PDB will also be introducing a mobile application later on for its customers to easily track their purchases, points as well as ongoing promotions.
Customers can apply for the card at any of over 1,000 Petronas stations nationwide or through online application via www.mymesra.com.my.
Limited time offer:
Just RM5 per month.
