Blue campaign set to lift spirits

(From left) Carlsberg Malaysia non- executive director Chew Hoy Ping, human resource director Felicia Teh, Lehmann, corporate communications and CSR director Pearl Lai and marketing director Charles Wong launching the Kronenboug 1664 Blanc ‘Pause for a Blue Christmas‘ campaign. — Photos: GLENN GUAN/The Star

IT IS hard to imagine Christmas without red and green, but Kronenbourg 1664 Blanc has pulled it off.

The French beverage brand swapped the archetypal hues with a blue palette and refreshed the Yuletide theme with its “Pause for a Blue Christmas” campaign.