Cider brand launches campaign aimed at inspiring consumers to make ordinary moments special

Promoters breaking into dance during the surprise launch of the Somersby Cider‘s MagicMoments campaign at Pavilion Kuala Lumpur.

IT STARTED out like any other weekday noon, but Somersby decided to put some magic into an otherwise regular day.

The cider brand set up a pop-up stand shaped like an apple outside the entrance of Pavilion Kuala Lumpur, and gave away 2,000 bottles of free cider, much to the delight of shoppers and passers-by.