(From left) Khalid, Fraser & Neave Holdings Bhd chief executive officer Lim Yew Hoe, Azmir, and McDonald’s Malaysia marketing and communications senior director Melati Abdul Hai marking the partnership between the two companies, which will now see the 100PLUS beverage available at all 261 McDonalds restaurants nationwide.
MCDONALD’S Malaysia is now serving 100Plus over the counter at its 261 stores nationwide.
The restaurant chain and Fraser & Neave (F&N) were working in partnership for two years, and the marketing move was a result of several months of consumer trial carried out at 10 McDonald’s restaurants in major locations within the peninsula.
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