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Mall’s new concept store features Didi & Friends rides


(From left) Pereira, Lim, Siah, and Sinan striking a pose with Didi & Friends’ mascots.

(From left) Pereira, Lim, Siah, and Sinan striking a pose with Didi & Friends’ mascots.

MALAYSIA’S first concept store offering Didi & Friends-themed electronic rides and craft activities has made its debut in the city at The Mines shopping mall.

The store, called Playtime with Didi & Friends, is the result of a tie-up between Zoomoov (M) Sdn Bhd and the owners of Didi & Friends IP – DD Animation Studio Sdn Bhd (Digital Durian) and Astro Malaysia Holdings Bhd.

Zoomoov (M) Sdn Bhd general manager Larisa Siah said the concept store provides childhood and family experience with electronic animal rides and craft, through the characters of Didi & Friends, a popular preschool TV programme.

During the launch, 30 children from two orphanages – Rumah Bakti Al-Kausar and Rumah Amal Limpahan Kasih – were treated to an entire afternoon of wholesome fun with Didi & Friends.

Not only did they enjoy musical rides with Didi, Nana and Jojo, they also snapped photos with the mascots and enjoyed craft activities. Later, they were treated to a buka puasa reception at the mall’s Middle-Eastern restaurant Almendi’s.

Fans of the popular nursery rhymes can now go on a musical ride with Didi, Nana and Jojo, take part in arts and craft activities, browse through a mini shop and enjoy sing-along sessions at the store.

The Mines marketing manager Paulin Lim said Playtime with Didi & Friends’ activities which encourages bonding between parents and children, complemented the mall’s young family crowd profile.

Digital Durian chief executive officer and director Sinan Ismail said, “We had fun bringing Zoomoov to Malaysia, now we want to offer the children more edutainment activities.

“Digital Durian and Astro are the best partners as Didi & Friends is such a popular cartoon and has a compelling story.

“We hope all children will have a fun experience at Playtime with Didi & Friends,” said Zoomoov partner Miguel Pereira.

Zoomoov is a childhood and family-experience company with electronic animal rides and craft activities at its Colour Playground, operating in Singapore, Portugal, Indonesia and Malaysia. 

Digital Durian is a Malaysian animation content developer and aims to encourage fun learning through children’s songs and animation.

Since May 2014, Didi & Friends has amassed 526 million YouTube views and more than 530,000 subscribers.

For details on Playtime with Didi & Friends, visit www.facebook.com/playtimewithdidi and Instagram (@playtimewithdidi).

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