A research paper by Utar Faculty of Business and Finance (FBF) academicians Garry Tan Wei Han (left) and Dr Lee Voon Hsien was recently named the ‘Most Read Article’ by the prestigious world-leading academic publishing company, Emerald’s (UK) Industrial Management and Data Systems journal.
The paper titled Mobile Applications in Tourism: The Future of the Tourism Industry?, which was also co-authored with Prof Dr Ooi Keng Boon of UCSI University and BellSouth Corporation Prof Dr Binshan Lin of Louisiana State University in Shreveport, US, was given the recognition based on the number of downloads worldwide since its publication in March.