PARTICIPANTS can enjoy the refreshing taste of fruit juice during the Race for a Better Planet.
Sunquick Malaysia regional marketing director Birgitte Weeke said the ready-to-drink beverage would be available during Race for a Better Planet organised by Sunway Property.
“We want to encourage families to lead a healthier lifestyle which involves exercise and diet,” said Weeke during a press conference to announce the sponsorship at Menara Sunway, Subang Jaya.
“This is our first time collaborating with Sunway Property for this green and sustainable movement.
“Our sponsorship is worth RM30,000, comprising Sunquick fruit drinks and squeezy sports flasks.”
Sunway Property Brand, Communication and Special Initiative assistant general manager Teh Ee Laine said this was the fourth year they were organising the campaign to celebrate World Environment Day.
“This year, we decided to promote cycling to encourage people to lead a healthy lifestyle and reduce carbon emissions.
“There is free participation for children in the fun ride category, to encourage parents to bring them along and make it a family day.
“Participants can learn more about ways to protect our environment and practise healthier living through the event.
“Besides the cycling events, we will have a green market as well as urban farming and composting workshops,” said Teh.
The events will kick off at Sunway Property Penang and Sunway City Ipoh on May 7, followed by Sunway Iskandar Johor Baru on May 14 and Sunway City in Selangor on May 21.