Inspiring all to push boundaries


A participant trying her hand at climbing Mountain Dew‘s ‘wall’.

AN UNUSUAL sand truck stationed in front of UCSI University Kuala Lumpur in Taman Connaught, caught the attention of passers-by as some people, equipped with safety helmets and harnesses, started climbing an angled wall hinged at the rear.

The enthralling moment was the Mountain Dew “Grab The Thrill” campaign activation, inspiring people to constantly push boundaries and live life to the fullest through experiencing exciting moments.

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