propertypricetag.com customer service representative Stephanie Chin (right) explaining the correlation between the number of cafes and property prices to Citibank internal communications & corporate citizenship corporate affairs vice-president Varian Alexander Ignatius at the launch of the Secret Atlas of Greater Kuala Lumpur coffee-table book.
EVER wondered what the cafes in your neighbourhood say about the property market? Or does the high number of lottery centres indicate a more affluent community?
These and other interesting correlations are answered and explained in the Secret Atlas of Greater Kuala Lumpur by Cha-Ly Koh.
Koh, is the chief executive of propertypricetag.com, an information technology portal that provides transacted data on Malaysia’s property market.
Koh (left) and Hamdan at the launch of Kohs coffee-table book.
The coffee-table book showcases ways to spot business trends, track user behaviour and predict property prices by presenting the data in an easy-to-read format.
“With the technology that we have, it has become easier to harvest a variety of data. But the challenge is in the filtering and ‘humanising’ of the data, so that it is understandable and relatable to everyone.
“Using maps, it reveals the level of influence cafes, universities, hospitals and cemeteries have on property prices in the area.
“It also hopes to verify assumptions and debunk myths in residential buying preferences and patterns.
“The key is knowing the supply and demand in a more micro-neighbourhood manner,” she said at the launch of the book.
The analytics in the book were commissioned by Think City, an urban regeneration organisation wholly owned by Khazanah Nasional Bhd, as part of its efforts to understand the city better and support local talent.
Think City executive director Hamdan Abdul Majeed said data was an important tool to help people make informed decisions.
“Whether it is a property developer deciding on the next location for development or choosing the next library, we need data to determine its potential.
“While data has always been around, it is about how we use the data in the context of cities,” he said.
The Secret Atlas of Greater Kuala Lumpur is available in all major bookstores at RM118 a copy.