Seated, fourth from left) Shafina, Hee and Emelard Brilliant managing director Ryan Sim with the contestants and sponsors of Miss and Mrs Chipao Malaysia 2017 during the press conference.
BEAUTY pageants are invariably all about beauty and character, but Miss Chipao Malaysia is a bit different from the others in that its main aim is to preserve cultural heritage.
“The main objective is to preserve the tradition and heritage of our cultures,” says Jason Hee Jee Pin, founder and organiser of Miss Chipao Malaysia.
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