AN ICONIC landmark in Jalan Bukit Bintang is undergoing a major transformation.
A pioneer in the area, the makeover of the 26-year-old Lot 10 shopping mall is timely, especially with the upcoming Mass Rapid Transit project.
YTL Land and Development Bhd vice-president Joseph Yeoh Keong Shyan said they were reinvigorating the mall.
“In doing so, we will maintain Lot 10’s status as an icon and catalyst for the development of Bukit Bintang as Kuala Lumpur’s most famous shopping street.
“Although the retail industry in Malaysia is facing challenges due to urbanisation and digitalisation, I believe Lot 10 needs redevelopment from the inside in view of global needs and current trends.”
Yeoh pointed out that 30 million sq ft of malls would be coming up around the city by 2018.
He said there was a need to adapt and serve different needs to bring more people to Bukit Bintang.
“With shoppers wanting to be market leaders instead of market-led, Lot 10 is reinvigorating its image.
“I think that is what Malaysians need today, sophistication -- so we are developing a place in which everything, all content is curated,” he said in his speech during a sneak peek of the mall for invited guests.
Yeoh added that their aim was to not only renovate their hardware, or the mall’s physical appearance, but also their software ie how they deal with visitors.
“At the end of the day, it is about meeting the needs of shoppers,” added Yeoh.
Some elements of the make-over which have been completed include an interior ceiling which allows sunlight to pierce through a treetop canopy, wood panelling and new lighting at the ground floor atrium.
The central atrium is the mall’s focal point for staging events and a pulley mechanism has been installed to enable decor to be moved around.
Other additions include the setting up of Isetan The Japan Store last year and the refurbishment of Hutong, Malaysia’s first local heritage street food village.
Work on the refurbishment began in June last year and the phase-by-phase upgrading is expected to be completed by the end of this year.
The rejuvenation is grounded on four key characteristics -- youthfulness, fun, creativity and connectivity with the motto “Meet. Play. #LoveLot10”.
Lot 10 also unveiled their new mascot, a white 4m-tall bear called Lottie, which represents the theme of youthfulness through innocence, approachability and being young at heart.
As they are targeting tech-savvy millennials and Generation Y, there will be free WiFi access available throughout Lot 10 and a newly-launched app for customers to catch the latest updates and news on the mall.
The fun element is represented by play walls with interactive activities on every floor, such as rock-climbing.
As a hub of creativity, they are also opening public spaces for young musicians, designers, artists and athletes with specially curated programmes to showcase and nurture their talents.
Opportunities will also be given to young local entrepreneurs to help transform the face of the mall while developing and furthering their efforts.
Instead of the typical concierge, Lot 10 aims for connectivity with shoppers through their cheerleader squad, made up of friendly “walking encyclopedias” who will provide information while gathering feedback and interacting with shoppers.
Each floor will have a theme of its own, while an alfresco walk will be installed, skirting around the mall with selected international and local brands.
Yeoh said they would continue with sustainable initiatives such as Earth Hour in addition to refurbishment efforts using new elevators and escalators as well as LED lighting, which reduce energy usage by 45%.
“To our customers and tenants, let us engage with you at Meet.Play.#Love.Lot10, and watch our transformation,” said Yeoh.