Swiss brand becomes the official watch of the Coachella Valley Music and Arts Festival

Music fans surrounding a giant butterfly structure at the Coachella Valley Music and Arts Festival.

TAG Heuer has announced its partnership with Coachella Valley Music and Arts Festival as the official watch for the event.

The sponsorship unites the avant-garde Swiss luxury watch brand with the famed annual American music festival.

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Lifestyle , Central Region , TAG Heuer , Coachella Music & Arts Festival , California

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