Can 50-year-old German brand Aigner bring sexy back?


Aigner CEO Sybille Schoen talks about the reviving the 50-year-old German brand and closing the generation gap between its customers.

Seven tongue-tied reporters stared back at Aigner CEO Sybille Schoen as she began the interview, somewhat unconventionally, by asking each one of us for our ages. Nodding to the replies, which ranged from 25 to 32, her next question was:

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