The Swedish denim brand heads to the City of Lights.
Swedish denim brand Cheap Monday is celebrating the launch of its first store in the French fashion capital with a special capsule collection.
Cheap Monday is opening its debut Paris store, located in the hip Marais district, on April 11. Alongside the main collections, the boutique will also stock a capsule line designed to celebrate the opening featuring men’s and women’s jeans, skirt, jacket, shirt, and T-shirts.
Limited edition accessories also include bags, knits and a scarf. All feature a cheeky twist on some of the city’s most iconic characters: the Mona Lisa and Jeanne d’Arc.
“Since we are opening a store in the fashion capital of the world we thought what better inspiration than Paris itself? Mind you, it’s from a tourist perspective and for us, the Mona Lisa, that comes to mind first. And ‘non!’ as answer to the question ‘Do you speak English?’,” explained Ann-Sofie Back, the brand’s creative director.