Swarovski takes its cue from art for its Spring/Summer collection.
THEY say life imitates art. This is especially true for Swarovski this Spring/Summer 2014 as its new collection pays homage to art. Based on earthy tones and brilliant primary colours, the pieces feature tribal craftsmanship and sophisticated materials, where ethnic culture meets artistic movements.
The combinations are contemporary, offering a fusion of simplicity and opulence, in Swarovski’s characteristic feminine twist.
“In colours, silhouettes, materials and textures, art has always been a source of inspiration for designers, creators of fashion,” says Nathalie Colin, creative director at Swarovski. “The interactions between all of these influences create a jewellery style that is both unique and universal, for all women, for looks from day to day.”
In the same vein, tradition and craftsmanship are united with cutting-edge techniques. A marriage of cultures is conveyed this season by jewellery which focuses on “tribal glam” and “monochrome blue”, the main themes of this new collection.
For Tribal Glam, tribal lines inspired by the art and craftsmanship of Africa have been given an urban twist. Contemporary looks receive an injection of yellow gold, whereby combinations of gold- or silver-plated metals come together with wood, leather or cord. The resulting pieces are manifested into animal prints, hammered mounts and moving fringes.
The “Video” pendant and “Stone” bracelets feature gold rose, silver and black tones, highlighting the combination of plating and black. In the same spirit, an oversized cuff, “Auburn” in metal and leather, appears embroidered with a bracelet of rough crystals and plays on the concept of modern totems.
The “Arty” pendant and earrings with their bold central exclusive cut crystal stones combine the precise techniques of pavé and Pointiage. Fringed like a tribal mask, the long “Afternoon” earrings form a set with a cocktail ring which seems to form a cage around an oversized stone.
There are versatile jewellery, pieces that double up, two-in-one styles, and removable sections for unique items that can be customised according to the occasion. For example, the “Video” triple rings in mix of rose gold plating and black with clear crystal pavé can be separated, to be worn alone or as a pair.
Natural pigments have allowed the creation of rich primary colours, specifically blue, which is presented in pure, intense monochrome, giving a new freedom of expression. Crystal blends closely with fabrics, as seen in the “Amazing” set that aligns plates of Crystal Rock in denim tones, from raw indigo to stonewash. A mixture of techniques and aesthetics expresses Swarovski’s DNA and exemplifies the skill involved in the making, from the working of crystal, right down to its colour and sparkle.
Some pieces carry more delicate lines, inspired by modern summer glamour. A pearl necklace, chandelier earrings, bracelets and pendants adorned with a beautifully faceted crystal cabochon: these pieces convey a feeling of casualness, both artistic and authentic, given a touch of romance by the addition of floral motifs.