Evolution of a brand

Celebrating creativity: Gemma Metheringham, Karen Millen

TAKING on a widely-known, eponymous British brand and evolving it into a highly desirable, international fashion house with continued appeal for its loyal customer base isn’t a job to be taken lightly. But having joined Karen Millen as design director in 1999, Gemma Metheringham knew where to start – with a move.

“Moving to our atelier in Shoreditch was a big step towards putting craftsmanship and quality right at the heart of the Karen Millen brand,” said Metheringham, who is now the brand’s chief creative officer.