What price, beauty: 5 things women with good skin do

Curating the right look has never beenmore important but that won’t work if you don’t feel good too

Two ‘beauty queens’, Elizabeth Arden and Helena Rubinstein, were the first to create what we refer to now as beauty regimes. They were not the first to create beauty products or cosmetics, but in the early 20th century these two women, bitter rivals till the end of their lives, offered women more than hope in a jar.