The campaign visuals for the A Novel Romance line from MAC recreate the ambience of real romance novel covers.
New collection captures over-the-top sensuality and sentimentality of book covers.
When it comes to creative themes for makeup lines, MAC is never short on ideas. The latest proof is its “A Novel Romance” collection, inspired by the literary genre known for its sultry cover illustrations.
With its latest makeup collection, MAC has captured the over-the-top sensuality and sentimentality of the romance novel genre, even if the homage may be slightly tongue-in-cheek. While the colours of the nail polishes, eyeshadows and lipsticks are rich and deep, the campaign visuals are what really stand out about this new line.