Wednesday, 2 April 2014

Beauty brand 'philosophy' is bridging the gap

The next step: Microdelivery peel treatment.

The next step: Microdelivery peel treatment.

A young American beauty brand gets philosophical about defining beauty.

IT may be a relatively new brand in the market, but it has been garnering quite a following by simply knowing what women really want in a skincare product.

American brand “philosophy” was founded in 1996 by Christina Carlino, a skincare entrepreneur with over three decades of experience working with leading dermatologists.

The brand is listed in popular American television shopping network QVC as the number one favourite brand in the United States, and the brand’s “hope in a jar” multi-tasking moisturiser was voted one of Oprah Winfrey’s top 10 favourite things six times.

Prior to launching philosophy, Carlino’s first skincare company was Biomedic, a medical-based skincare line distributed to plastic surgeons and dermatologists worldwide.

“Biomedic was anchored by a micro peel and it offered three different treatments in one product, giving great results without the downtime,” says Robin White, director of global press for philosophy, at the brand’s launch in Kuala Lumpur recently.

The philosophy microdelivery triple-acid brightening peel.

On how medical and ordinary skincare can complement each other, Dr Hew Yin Keat – founding member and vice president of the Malaysian Society of Aesthetic Medicine – says that “not everyone wants clinical skincare all the time. Sometimes, after a phase, they may just want something which can help them maintain their skin condition so they will buy over-the-counter products.”

“When Christina launched philosophy, she wanted to bridge the gap between the doctor’s office and retail, and give women everywhere access to leading skincare technologies. She paid attention to the active ingredients, innovation, technology and packaging,” White says.

She adds that each philosophy product contains an uplifting message so women can not only look good from using the product but feel good as well as they read the inspiring words.

“Christina intentionally used lower case in her brand name to represent the absence of ego and childrens’ images are incorporated to remind us of the innocence of children. The emphasis on women’s relationships is to define beauty as opposed to aesthetic beauty,” White continues.

“Philosophy offers four categories of product lines ranging from skincare, which makes up 70% of our business; fragrance; bath and body; and gifting.”

Its specialty under skincare is the microdelivery range, a line of products that gives all skin types a much needed boost of freshness and luminosity.

Robin White, director of global press for philosophy.
Robin White, director of global press for philosophy.

The brand pioneered the original micro-dermabrasion home treatment with the microdelivery peel.

“Unless you are in your teens when your skin is at its best, peels are a great way to refresh or renew skin, and it is a very important function. As you grow older, skin renewal cycle slows down and skin will appear dull. So, peels are great for stimulating skin and making the environment better for skin health,” says Dr Hew.

The brand’s microdelivery peel is a two-step treatment consisting of “a jar of Vitamin C and peptide crystals”, and “a bottle of lactic/salicylic acid activating gel”, which helps to resurface and replenish skin with peptides and vitamin C for skin to feel significantly smoother and appear more radiant.

According to Dr Hew, Vitamin C, which offers a brightening effect, prevents and repairs damage, and without this vitamin, your skin cannot produce collagen.

“If you talk to a doctor about the best time to put treatment ingredients on your skin, they will never say during exfoliation. What’s unusual about philosophy’s microdelivery peel treatment is that it’s not just about exfoliation or resurfacing, we are delivering back into the skin active ingredients to treat the skin,” White points out.

Another easy to use product is the microdelivery triple-acid brightening peel which offers pre-saturated chemical peel pads. Its hero ingredient is mandelic acid, an alpha hydroxyl acid that acts as a natural skin brightener, along with glycolic acid that reduces the appearance of wrinkles and discoloration.

The brand claims that in 30 seconds after use, the triple-acid formula will begin to dissolve dead skin cells and buffer fine lines.

White concludes that “innovation, newness and an effective delivery system on getting active ingredients into the skin form the basis for philosophy products.”

Philosophy is priced between RM45 and RM299, and available at Sephora stores.

Tags / Keywords: Lifestyle , Lifestyle , philosophy , skincare , Luxasia , Christina Carlino


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