Bobbi Brown Cosmetics is choosing "real women" – celebrity women – who are comfortable with their own face to front the brand.
Model Kate Upton has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their first ever star spokesperson, actress Katie Holmes.
“I was drawn to Kate because – not only is she incredibly beautiful – she's healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” says Brown, “She loves life and that's pretty powerful.”
In turn, Upton acknowledges Brown as an American success story who created a global brand from an idea that women can be beautiful being exactly who they are.
The first iteration of the partnership will appear as campaign images at Bobbi Brown Cosmetics counters worldwide, with supporting editorial features, in July 2014. The official ad campaign images will break in the September issue of print magazines – traditionally the fashion issues.
“Kate is appealing because she's a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, president of Bobbi Brown Cosmetics. “The brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”
Bobbi Brown was launched in 1991 with 10 brown-based lipsticks and a philosophy that “makeup is a way for a woman to look and feel like herself – only prettier and more confident.” In 1995, Bobbi Brown Cosmetics was acquired by Esteé Lauder Companies, though Bobbi retains an active role as CEO of the company.