On his first birthday, the prince is
hailed as a trendsetter and conqueror of republicanism.
Twelve months after his arrival sparked a Twitter meltdown and rendered the panicked assault on primogeniture a little premature, Prince George mania is thriving once again as the third-in-line celebrates his first birthday on July 22. From a specially minted commemorative £5 coin – yours for £80 (RM434) – to myriad magazine covers, via a frenzy of online baby paraphernalia advertorials, the anniversary is sure to set cash registers ringing across the nation.
Since his birth, “the George effect” has been evident across the globe. And not just in sales of striped dungarees — another pair features in pictures released by Kensington Palace to mark his first birthday, taken this month at the Sensational Butterflies exhibition at the Natural History Museum in London.