Perhaps David Beckham should steer clear of representing alcoholic beverages and opt for more child-friendly products and brands.
The sports icon’s decision to become the face of a whisky brand sends confusing message to kids.
Retired soccer star David Beckham has been reproached by a charity for becoming the new face of a Scottish whisky.
Shortly after spirits and drinks company Diageo announced this week that they’d tapped Beckham to front their new Haig Club whisky, British charity Alcohol Concern released a statement expressing their “disappointment” with his decision to promote the consumption of alcohol.
“Given David Beckham’s other roles promoting sports and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle and we call on the star to rethink his association with this product,” the statement reads.
Alcohol Concern is a charity that works to reduce alcohol abuse. Beckham will work with British entrepreneur Simon Fuller in promoting the whisky brand.