FOR many Pink Octobers, breast cancer awareness campaigns to educate women on the commonest cancer among them have been an annual affair at the Assunta Hospital in Petaling Jaya.
But since four years ago, they have been able to bring their message beyond hospital walls with the support of partners Asia Assistance, Jaya One, and PJ Live Arts. The project Passionately Pink, was launched on a wider platform to bring women of all ages closer to the ways they can protect themselves against breast cancer.
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