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Friday, 18 July 2014 | MYT 2:50 PM

Starbucks opens first store in the land of coffee, Colombia

Employees celebrate during the opening of the first Starbucks coffee store in Colombia. -- EPA/Mauricio Duenas Castaneda

Employees celebrate during the opening of the first Starbucks coffee store in Colombia. -- EPA/Mauricio Duenas Castaneda

How will that affect the business of local coffeeshops?

US chain Starbucks opened its first cafe earlier this week in Colombia – a world famous coffee exporter – apparently unafraid it will be like selling sand at the beach.

To gear up for a soft landing, the US company teamed up with local company Nutresa, and picked a location in Bogota’s exclusive Parque de la 93 for upscale appeal.

Starbucks “is looking to achieve a leadership position in the (Colombian) domestic market,” a Nutresa statement said.

Colombia is the world’s leading exporter of smooth arabica. So in a country where people know their coffee, Starbucks has decided to sell 100% Colombian beans in all its Colombian outlets.

Starbucks' first outlet in Colombia is located at an upscale area in Bogota.

“For us, it is a point of pride that Colombia will be the first country in Latin America where all the coffee Starbucks serves will be 100% Colombian,” said Carlos Gallego, head of Grupo Nutresa.

Colombia, with 47 million people, a booming economy and growing middle class, is an increasingly frothy market for international investors. — AFP Relaxnews

Tags / Keywords: Food , Beverage , Starbucks , Coffee , Colombia

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