Pundits see the closing of the biggest cupcake chain in the US as a sign that the dessert has gone stale. – shutterstock/AFP
Does the collapse of a US bakery chain mark the end of the cupcake era?
News that the largest chain of cupcake stores in the US has crumbled makes it official: the cupcake, as a dessert trend, is dead.
That’s the conclusion of the Internet, which is abuzz after The Wall Street Journal reported that Crumbs Bake Shop bit the dust on July 7, shuttering all 78 stores in 12 US states with little notice that day.