PareUp aims to divert billions of ringgit worth of produce that is thrown out every year to potential consumers.
As the dialogue on the shameful amount of food waste grows louder, US developers are in the midst of creating an innovative new app that will allow retailers and restaurants to sell their leftovers and overstocked products to consumers.
Currently being tested in New York, PareUp aims to divert perfectly edible foods from landfills – day-old pastries, foods approaching their sell-by date and misshapen products that get the brush-off from consumers who’ve grown accustomed to perfectly round apples and symmetrical vegetables.
According to PareUp developers, supermarkets throw out US$15bil (RM49bil) worth of produce a year because of surplus stock and aesthetic imperfections, while restaurants and households are responsible for throwing 39 billion kilos into the garbage.
And in New York, residents toss enough food waste to fill 24 subway cars a day.