Saturday, 3 May 2014 | MYT 8:00 AM

Hic! Jamie Oliver launches new drinks channel on YouTube

Does this guy never stop? The British celebrity chef now shows you how to make cocktails, wines, beers and spirits.

British celebrity chef and media tsar Jamie Oliver has launched a new YouTube channel dedicated to the art of cocktail-making, wines, spirits and beer.

It’s the latest expansion to Oliver’s existing Food Tube channel, which claims to be the largest food community in Europe: after launching a year and a half ago, the channel has attracted about 793,120 subscribers.

Like Food Tube, Jamie Oliver’s Drinks Tube will feature a roster of various personalities with different areas of expertise – wine, beer, cocktails and bubbly – who will deliver short DIY segments on how to make drinks like the Gin Swizzle, how to choose the best wines, in addition to primers on craft beer and food and wine pairings.

For Drinks Tube, Oliver teamed up with global spirits brand Bacardi so expect to see lots of product placements such as Bacardi rum, Grey Goose vodka and Bombay Sapphire gin.

Other popular YouTube destinations for cocktail lovers and wanna-be mixologists include Common Man Cocktails (43,700 subscribers) and Beer Geek Nation (28,750 subscribers) for beer lovers. – AFP Relaxnews

Tags / Keywords: Lifestyle , Jamie Oliver , Drinks Tube , YouTube channel , cocktail , beer , wine , spirits


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