High-tech vending machines that can produce customised Oreo cookies have gone on display at the South By Southwest festival in Texas, US.
Trending vending machine uses Twitter to create unique Oreo cookies.
High-tech vending machines that can produce customised Oreo cookies using a technique akin to 3D printing have gone on display at the South By Southwest festival in Austin, Texas in the United States.
The Oreo Trending Vending Lounge delivers “deliciously hyper-personalised and customised snacks based on real-time data collection” by allowing customers to see which flavours are trending on Twitter and choose their biscuit accordingly.
“We’re also revolutionising the distribution process by creating the cookies in real time with experimental 3D printing technology,” said Bonin Bough, vice president of Global Media And Consumer Engagement at food company Mondelez International. “Now, we’re connecting trending moments to the cookie itself in real time and in real life.”
To start, users browse a selection of “trending flavours” displayed on a large touch screen panel on the front of the machine. Users choose from 12 flavours and colours of cream and then watch as their unique Oreo cookies are built.
Custom-created by Maya Design, a technology design firm and innovation lab, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet. — AFP Relaxnews