Prime perfection: Montblanc artisans are prized for possessing both the passion and commitment in shaping different objects of desire. (Inset) Renard thinks owners of Montblanc products have a refined taste.
In celebration of its fine European craftsmanship, Montblanc looks back at 90 years of heritage.
THE heart and soul of the Montblanc brand is said to embody a resolute need for perfection. Writing instruments, timepieces, leather goods and jewellery – these products from Montblanc are apparently as exquisite as can be.
However much, the people behind the scenes matter to the brand too. Described as “soul makers”, its artisans are prized for possessing both the passion and commitment in shaping different objects of desire.
The Montblanc Craftsmanship Exhibition (which opens tomorrow at Suria KLCC) thus seeks to not only showcase the brand’s historical milestones, but lesser known facets of its craftsmanship as well.
Speaking to Star2 in a face-to-face interview, Montblanc’s president for the Asia Pacific region, Julien Renard states: “Most people just see our offerings in-store without realising the amount of work and effort that goes into making them.
"This is what the exhibition aims to change. We will be celebrating our roots with regards to craftsmanship, as well as the passion we have for beautifully intricate designs,” he explains.
According to Renard, Montblanc goods are only produced in Europe. There is the writing instruments manufacture in Germany, plus two other watchmaking workshops in Switzerland, and a leather goods manufacture in Italy.
“It is important for everyone to know the brand’s back story, and not just what we have in our boutiques. Particular questions like ‘Where does this item come from?’ can be answered with this exhibition,” he comments.
The theme for the Montblanc Craftsmanship Exhibition is “Celebrating 90 Years of the Spirit of Meisterstück”.
It pays tribute to one of the brand’s most recognisable creations – the Meisterstück fountain pen.