FIFA is expecting World Cup 2014 to be the 'most watched TV event ever' — estimating that global viewers will surpass the estimated 3.2 billion pairs of eyes that watched the tournament in 2010.
The ground is all set for World Cup 2014 to glue more eyes to the screen than any other event in TV history. Adding to the excitement, FIFA has also announced that, for the first time in the broadcasting history of the quadrennial football tournament, some matches — including the final in Rio de Janeiro on July 13 — will be broadcast in ultra high definition.
“We have some reasons to say the audience will increase. We worked very hard on the match schedule and the times we have now, we think will be very good for the football fan,” FIFA TV director Niclas Ericson said by telephone from Rio.