Here’s a look at three interesting ad campaign videos.
Coca-Cola downsizes, animals catch the “selfie” bug and professional skateboarders are let loose in Christie’s auction house. Here is our round-up of the most interesting ad campaign videos this week:
The Coca-Cola Mini Kiosk
Coca-Cola has installed miniature kiosks all over Germany to promote its 0.15l “mini can”. Designed by ad agency Ogilvy & Mather, the campaign features the tagline: “It’s the little things in life that make us happy.”
Wildlife Selfies – A Case Study
Selfies – everyone’s at it. Even, or so it seems, the animal kingdom. Diomedia has released this behind-the-scenes video explaining the impact of its campaign for National Geographic, which sees koalas, gorillas and bears practicing their best moody stares and juicy pouts in the mirror. (Video at the top of the story.)
If I Live I’ll See You Tuesday
Auction house Christie’s shakes off its classical image in the promotional film for its contemporary art sale If I Live I’ll See You Tuesday. Professional skateboarder Chris Martin weaves his way through the firm’s Rockefeller Plaza location, showing off some of the exhibition highlights along with his moves. – AFP Relaxnews