Tane’s installation comprises 80,000 main plates – which form the foundation of watches – suspended in the air to create an inspirational space at the Triennale di Milano design museum in Milan.
Classic timepiece brand will be featured at the international event in Italy next week.
It is another day in history books for Citizen as the timepiece brand makes its debut at the prestigious Milan Design Week 2014 today. The Japanese watch company is set to introduce its classic items to a broader spectrum of watch lovers from around the world.
Founded in 1930, Citizen has always focused on pushing the boundaries of watchmaking, coming up with new innovation and expressing creativity in their timepieces to attract more watch enthusiasts. One important technological breakthrough in 1976 – based on its innovative culture – was the development of a revolutionary light-powered technology called Eco-Drive.
The technology uses electrical energy, converted from virtually any light source, to power a watch. This innovation completely eliminated the need for users to replace batteries in watches, promising longevity and eco-friendliness in every piece sold.
And the conversion of light to “time” for the “future” became the brainchild behind Eco-Drive’s Time x Light x Future concept.