Wednesday, 26 March 2014

Baselworld 2014 kicks off tomorrow in Switzerland

Omega will be showing its collections at Baselworld.

Omega will be showing its collections at Baselworld.

The world’s top luxury watch-makers and jewellers set to reveal their latest collection at Baselworld.

EVERY year, for eight days only, the world’s watch mavens converge at a small city in Switzerland.

This German-speaking city sits at the Swiss, French and German border and houses a population no bigger than Temerloh, Pahang. 

It also happens to be the host of what is possibly the largest and most important watch and jewellery fair in the world.

Omega Constellation Pluma beautifully combines style and technology.

The Baselworld Watch and Jewellery Show 2014 at Basel will open its doors tomorrow to visitors from more than 100 countries, boasting more than 1,400 exhibitors from around the world.

And when watches and jewellery are concerned, luxury and grandiosity follows suit.

Some of the top watch brands in the world will feature their latest and most innovative products here in their multi-storey booths built in the exhibition halls itself.

And taking residence in this ‘city within a hall’, in its own multi-storey booth, is Omega, one of the biggest exhibitors under the Swatch Group umbrella.

The Omega Speedmaster Mark II is one to look out for at this year's fair.
The Omega Speedmaster Mark II is one to look out for at this year’s fair.

When you are the brand that James Bond relies on as he’s catching the super villains, much is expected and Omega is all set to roll out its latest collections for the year.

The Omega Speedmaster Mark II is one to look out for at this year’s fair. Not only does it boast of a technological edge, it is also of a nostalgic piece for the luxury brand.

For when man first stepped on the surface of the moon, they were equipped with none other than the Omega Speedmaster Professional chronographs and in that same year, Omega introduced the Speedmaster Mark II that was powered by the same space-tested, hand-wound calibre 861.

This updated timepiece will include an automatic movement and tachymetric scale that is visible in the most limited light – a first in the Speedmaster family

But Speedmaster Mark II is not purely a mechanical wonder. It is aesthetically captivating too. The watch’s grey dial features a fluorescent orange central chronograph seconds hand and an aluminium ring filled with Super-LumiNova illuminates from beneath the transparent tachymetric scale on the sapphire crystal.

Omega’s Constellation Pluma is another timepiece to marvel at. This elegant and alluring timepiece that beautifully combines style and technology prides itself with its mother-of-pearls dials available in natural white or blue and 11 diamond indexes set in 18K gold holders.

As for the design, it traces the gentle lines of a pluma, Latin for feather. And the watch comes with a full four-year warranty for its reliable Omega Co-Axial calibre 8520.

Bursting with aesthetic and technological wonders such as these, it is no surprise that Baselworld has become a barometer for luxury trends. It even serves as inspiration for fashion designers, designers and marketing experts from a wide range of industries. 

> Baselworld 2014 will take place from tomorrow until April 3 at the Exhibition Center Basel (Messe Basel), Switzerland.

Tags / Keywords: Lifestyle , Baselworld , watch and jewellery fair , Omega , Speedmaster , Constellation


Most Viewed

Powered by