Monday, 14 July 2014

Going the extra mile

Priscilla Patrick (centre) heads the Star Radio Traffic crew.

Priscilla Patrick (centre) heads the Star Radio Traffic crew.

With 17 years of experience in disseminating traffic info, Priscilla Patrick has brought changes to the radio industry’s traffic reporting.

“In the past, I’ve received constant requests for more traffic reports and ... we heard you. Hence, we now operate seven days a week,” said Star Radio Group’s head of traffic information Priscilla. “On weekdays, there are three reports in an hour during peak times – between 7am and 10am and between 4pm and 8pm, with half hour updates between 10am and 4pm. Most crucially, we now have hourly weekend reports between 10am and 4pm.

“With the advance in technology, we are now able to reach out and engage with more listeners via Twitter, Facebook and podcast.

“During festive seasons, I highly encourage everyone to call us or tweet us, to check the flow of traffic of your route, before you start your journey.”

With the recent collaboration with agencies such as PDRM, Bomba, DBKL and LLM (Malaysian Highway Authorities). The Star Radio traffic crew is committed in disseminating the most frequent, latest and comprehensive traffic reports.

Call 03-7725 1133 and tweet @mytraffic on traffic reports. Check and on extended traffic updates.

All this week, tune in to SuriaFM and Red FM for your chance to win buka puasa vouchers worth RM176 at the Shah Alam Convention Centre (Sinar Ramadan Di SACC will run from July 14 to 18).

To win the vouchers, you need to tune in to Santai Ceria with Seri (weekdays, 1pm to 4pm) and Ceria Petang with Linda Onn (weekdays, 4pm to 8pm).

On Santai Ceria, be the fifth SMS through when you hear the cue to text, meanwhile on Ceria Petang, take part in Terowong Masa, where you need to guess the song title from the clues given.

Besides SuriaFM, you also stand the chance to grab the vouchers on Red FM by taking part in Sound Snap on Red Fix with Terry and Azura (weekdays, 8pm to midnight). All you need to do is to identify the sound played correctly to win the vouchers.

For more info, log on to or

Tags / Keywords: Radio , Red FM , Priscilla Patrick


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