Step aside Psy: The Ylvisaker brothers Vegard (right) and Bard are successful TV personalities in Norway whose music video The Fox is fast becoming the next Gangnam Style.
What does the fox say? Ylvis has the answer and more.
FOR the past three weeks The Fox has been shared, liked, tweeted and pinned many times over, which explains why it has garnered over 59 million views (as of Sept 30) on YouTube.
It’s a ridiculously cheesy track with silly lyrics that basically teaches us about the sounds that certain animals make. Well, sort of.
The video was made by the Ylvisaker brothers Vegard, 34, and Bard, 31, and features folks dressed up in animal costumes, having a fun time.
It also has some dance moves that may not be as interesting as Psy’s Gangnam Style (aka last year’s Internet sensation) but so easy to follow that you may soon be seeing tons of parody videos.
Either that or your kids will be doing the dance and listening to the track over and over again.
You may want to get your hands on some earplugs if that happens.
The brothers are originally from Bergen, Norway, but spent several years living in Mozambique and Angola, Africa, during their childhood. The brothers claim that they were socially awkward when they returned from Africa in their teens.
“We almost became those douches who pull out the guitar by the campfire,” Bard was once quoted as saying in the Norwegian financial newspaper Dagens Naeringsliv.
Fortunately for him and Vegard, things took a turn for the better.
The Ylvisaker – or simply Ylvis (pronounced ill-vis) – brothers’ careers kicked off in 2000 when they staged their first variety show. They received wonderful reviews for their work, prompting them to perform more often.
The duo have since appeared on many stage, radio and TV shows across Norway.
Norges Herligste, their first show on television, premiered in 2007. In late 2011, they launched their variety show I kveld med YLVIS (Google-translated as “Tonight With Ylvis”).
I kveld med YLVIS showcases sketches, stunts and music videos; it also has a talkshow segment where the brothers speak to special guests.
The Fox was produced as part of the new season premiere of I kveld med YLVIS. It was released on YouTube a week in advance – Sept 3 – as a teaser; it went viral after just four days, with seven million hits.
The brothers have also released other videos prior to The Fox. Some of them include Work It, Jan Egeland and Stonehenge, which are all currently gaining interest online as the popularity of The Fox soars.