The second week box office take for Transformers: Age Of Extinction is enough to make Paramount’s film the biggest of all time in China.
Standing on US$222.7mil (RM712.64mil) after its second weekend on release, Transformers: Age Of Extinction is already outpacing the lifetime revenue of James Cameron film Avatar (US$221.9mil/RM710mil), notes The Hollywood Reporter.
It’s a resounding success for Paramount, whose 2011 Transformers: Dark Of The Moon contained exclusive content for Chinese audiences, and which co-produced Age Of Exctinction in conjunction with toy maker Hasbro as well as China’s Jiaflix Enterprises and the state-run China Movie Channel.
Transformers: Age Of Extinction further benefited from the inclusion of two high-profile Chinese actors in Li Bingbing and Han Geng, a reality TV open casting call, and prominent product placement during scenes shot in Hong Kong and on the mainland.
It had a US domestic gross of US$175mil (RM560mil) by July 6, set against production costs of US$210mil (RM640mil), while a worldwide take of $576mil (RM1.84bil) makes it the fifth biggest film of the year so far, one place ahead of Godzilla, and behind Maleficent, The Amazing Spider-Man 2, Captain America: The Winter Soldier and X-Men: Days Of Future Past in first.
Both Transformers: Dark Of The Moon and 2009’s Transformers: Revenge Of The Fallen had been announced Obviously Worst Film at the annual Oklahoma Film Critics Circle Awards in the US, with the franchise now a regular at the Razzies. — AFP Relaxnews